But once through the doors of the showroom here, the feeling is one of sophistication and luxury. “Most people are surprised at the quality and the diversity of products in it, especially given the industrial nature and area of our building,” said Luke Reeves, general manager of the facility.
By design, the showroom here greets the customer with an increasingly upscale array of products as he or she walks deeper into the gallery. “It progresses in price point from front to back, with more of the production or starter-home products toward the front. They’re concentrated in the same area so that we don’t have to walk people by products they can’t afford or make them feel like their house isn’t their biggest investment, which it always is.”
Things get upscale pretty quickly. For instance, a display of thermally broken steel-windows-and-door system goes for about $500 per square foot, or $35,000 for the entry door on display.
And like the old show tune, everything is up to date in Kansas City. At least that’s the goal. “It’s a constant discipline to stay up-todate on products. So, we thought we were a hundred percent updated, but when we went to [the International Builders’ Show] we saw some products we needed to show.”
And so, the design ideas continue to evolve. He added: ”What we’ve found in the estate-home products market is the clientele is very tactile. They want to touch and feel products they’re going to spend large dollars on. So, we try to show very high-end products.”
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McCray Lumber & Millwork has been an LMC Dealer since 2018.
