Craven shares how Red River Lumber integrates credit management into executive leadership, aligns AR and sales teams through weekly reviews, and navigates market volatility while protecting margins.
Key topics include:
- Customer communication during economic uncertainty
- Monitoring overextension and shifting credit limits
- Legal enforcement and long-term loyalty
- Elevating the role of credit inside the organization
This episode offers practical, leadership-level insight for dealers looking to strengthen their credit operations while maintaining strong customer relationships.
Click Here to Listen on Spotify or Apple
Red River Lumber has been an LMC Dealer since 2011
