During her tenure at Wilson Lumber Company, Sallie Keene Denton has designed and overseen the company’s ongoing showroom redesign, which will transform it from a traditional lumberyard interior to one of the largest design centers in northern Alabama. Keene Denton said she saw an opportunity to better utilize her interior design background to introduce the Wilson Lumber brand, products, and experience earlier in the building process to designers and architects making key decisions and specifications before construction. Her efforts are helping to close the gap between designer, builder, and supplier all while providing the design community with solutions for building materials.
How did you become involved in the LBM industry? In 2011, I began working in the construction industry. Though it was in a less traditional sense after earning my Interior Design degree from Auburn University. Practicing design at high-end firms gave me a firsthand look at project management and construction. After a decade in the field as a designer, I joined Wilson Lumber in 2021 and began my career in the LBM industry.